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Apple TV+ growth slows in US while Netflix loses first place

By Ryan Wu
Published in TV & Movies
April 15, 2023
1 min read
Apple TV+ growth slows in US while Netflix loses first place

So, I just read this article about how Apple TV+ growth is slowing down in the US, while Netflix is losing its top spot. Basically, Apple’s streaming service has been struggling to keep up with the competition, and Netflix is feeling the heat too.

According to the article, Apple TV+ has only managed to grab around 3% of the market share in the US, while Netflix is losing customers to new competitors like Disney+ and HBO Max. I was surprised to learn that Apple has been making big investments in original content, but it doesn’t seem to be paying off for them.

As for my personal experience, I’ve definitely noticed myself shifting away from Netflix lately. While I used to just assume that it had the best content out there, I’m now seeing more and more options popping up. It makes me wonder if they’ll be able to keep their place at the top for much longer.

In any case, it’s fascinating to see how the streaming wars are playing out. It feels like every company wants a piece of the pie, and it’s not clear who will come out on top in the end. But one thing’s for sure: the way we consume media is changing rapidly, and it’s exciting (and a little daunting) to think about what the future holds!


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Ryan Wu

Ryan Wu

Freelance Journalist

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