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Patagonia CEO Ryan Gellert's best career advice: Ask these 2 questions

By Ana Escamilla
Published in Jobs
March 25, 2023
1 min read
Patagonia CEO Ryan Gellert's best career advice: Ask these 2 questions

As a CEO, it’s common to wonder if you’re making the right decisions on behalf of your team and business. Ryan Gellert, CEO of outdoor brand Patagonia, revealed his two go-to questions that he asks himself to gain perspective and make better choices. The first question he recommends asking is, “What does success look like?” This helps set goals and determine what actions will lead to achieving them. The second question is, “What are the trade-offs?” Everything comes at a cost, and understanding the drawbacks and benefits can help guide decisions. Gellert also emphasized the importance of staying true to the company’s values and mission. By asking these two questions and keeping core values in mind, CEOs can make informed and ethical decisions that will benefit the company and its employees. Business leaders can benefit from taking the time to reflect and ask tough questions, as it can lead to a more successful and fulfilling career.


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Ana Escamilla

Ana Escamilla

Freelance Journalist

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