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Personal finances increasingly play second fiddle to personality, finds lonely hearts ad study

By Sophie Hawthorne
Published in Financial Planning
April 05, 2023
1 min read
Personal finances increasingly play second fiddle to personality, finds lonely hearts ad study

I just read an article about how personal finances aren’t as important as we might think when it comes to finding love. Turns out, a recent study found that people are more interested in finding someone with a good personality than someone who is financially stable.

Basically, the study analyzed lonely hearts ads from the 18th century to present day to see how the qualities people look for in a partner have changed over time. They found that in the past, financial stability was a big factor in finding a mate, but in recent years, people have been emphasizing personality traits more.

As someone who has been on the dating scene for a while, I can definitely see the shift in priorities. It used to be that people would show off their fancy cars or big houses, but now it seems like being kind, funny, and genuine is what really catches someone’s attention.

The article does point out that having financial stability is still important, as it can contribute to overall happiness and security in a relationship. But it’s interesting to see how our ideas of what makes a good partner have evolved over time.

Overall, I think this study highlights the importance of looking beyond superficial qualities when it comes to finding a meaningful relationship. Money can’t buy happiness, and it seems like more and more people are realizing that when it comes to matters of the heart.


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Sophie Hawthorne

Sophie Hawthorne

Freelance Writer

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