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Sonny Vaccaro floating on 'Air' over new movie

By Ana Escamilla
Published in TV & Movies
April 03, 2023
1 min read
Sonny Vaccaro floating on 'Air' over new movie

As a writer for a news site, I came across an article titled “Sonny Vaccaro floating on ‘Air’ over new movie,” that caught my attention. Sonny Vaccaro, commonly known as the “Godfather of Basketball,” has been in the news for his involvement in a new movie titled “On the Shoulders of Giants: The Story of the Greatest Team You Never Heard Of.”

The movie is a documentary-style film that tells the story of the Harlem Rens, an all-black professional basketball team during the early 1900s, who were denied the opportunity to play in the NBA due to racism. The movie focuses on the team’s accomplishments, highlighting its many victories and its contributions to the game of basketball.

As for Sonny Vaccaro, his role in the film is that of an executive producer and consultant. His involvement in the movie stems from his extensive experience in the world of basketball marketing and activism. Vaccaro has been a key figure in basketball marketing since the 1970s, where he is credited with helping to bring Michael Jordan’s signature shoe line to Nike.

The movie has already received critical acclaim and has been featured at several film festivals, including South by Southwest and the Tribeca Film Festival. It is set to be released in theaters nationwide later this year.

This movie is important because it sheds light on a part of basketball history that has been overlooked for far too long. It also highlights the many struggles that black athletes faced during the early years of professional sports, which helped pave the way for the many opportunities that exist today. The movie is a tribute to the Harlem Rens and a reminder of the progress that has been made, and the progress that still needs to be made in the fight for equality.


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Ana Escamilla

Ana Escamilla

Freelance Journalist

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