Texas fitness influencer Brittany Dawn reaches settlement with state

One of the most popular fitness influencers, Brittany Dawn, has reached a settlement with the state of Texas. If you are a fan of fitness and wellness accounts on social media, you have probably heard of Brittany Dawn, a successful influencer with more than 550,000 followers on Instagram. Her career took a major hit when numerous complaints about her nutrition and workout plans emerged. In 2019, the Texas Attorney General’s Office started investigating Brittany Dawn LLC, the company behind the influencer, for allegedly violating the Texas Deceptive Trade Practices Act by failing to provide all promised services. After several months of negotiations, the company agreed to pay $45,000, refund more than $31,000 to customers and continue honoring its refund policy. The case highlights the importance of transparency, honesty, and accountability in the wellness industry, where misinformation and unrealistic expectations can harm customers’ physical and mental health. It is also a reminder that social media influencers have legal and ethical responsibilities towards their followers, who trust them to provide accurate and safe information. The settlement sends a message that consumer protection laws apply to online businesses as well and that regulators are paying attention to the booming market of social media influencer marketing.