Curd instinct: ancient Nepali food reborn as dog chews in US

If you’re a dog owner, you probably know the importance of chew toys for your furry friend. However, you may not have heard of the latest trend in dog chews - an ancient Nepali delicacy called Churpi. Made from hardened Yak milk, Churpi has been consumed by humans in the Himalayas for centuries. Now, it’s being introduced to American pet owners thanks to a startup called Nepali Tea Traders.

According to the company, Churpi is a natural and healthy alternative to artificial chews that are commonly sold in stores. It’s low in fat and high in protein, making it a great snack for dogs who need to maintain a healthy weight. Additionally, the hard texture of Churpi can help improve dental hygiene by scraping away plaque and tartar from your dog’s teeth.

While it may seem strange to give your dog a food traditionally meant for humans, Churpi has been a hit among American pet owners. Nepali Tea Traders sold over 10,000 bags of Churpi in 2020 and has since expanded its product line to include different flavors and varieties.

The trend of incorporating traditional human foods into the pet food industry is not new. However, it’s interesting to see a classic Nepali food making its way into the market. This trend could encourage more pet owners to consider natural and healthy alternatives for their pets.

All in all, Churpi is a unique and innovative product that could serve as a healthier alternative to traditional dog chews. It’s fascinating to see how ancient traditions can be reborn and adapted to fit modern societal demands. If you’re a dog owner looking for a new snack for your furry friend, Churpi might be worth a try.